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Strategic Marketing Consulting

Marketing Process

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Requirement for deploying successfully a marketing plan After plenty of efforts for analyzing, evaluating, predicting, meeting and collecting feedback, criticizing… on your hand now is the marketing plan. Currently, you…
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What is customer service? Customer service is a system organized to form a constant link from the beginning of communicating with the customer for the first time until the product…
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Market identification Market identification, which is similar to delineate an area in military art, is an necessary job before deciding how to attach the target. In marketing, a market constituted…
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Advertising is communication? In marketing communication such as sale promotion, public relation, personal selling, direct marketing, events, POS, e-communication… advertising is the most effective mean of marketing communication. How to…
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Marketing communication Despite the fact that all marketing skills are similarly necessary and important, but communication skill draws most attention and being use most by marketers. People who learn marketing…
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1.   Price in marketing mix Pricing strategy and policy is an art. Many hotels offer the tourist with an “acceptable” and attractive price, but their average revenue per head is…
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What is marketing place? Another important P of marketing mix that a marketer must have skill to manage is Place (the location where the product being sold), we can call…
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Market period of product People believe that like human being, when a product reaches to the market, it is the time when it is born and died when it is…
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Customer value proposal Customer value proposal is the basis of all marketing strategy. Provide that your market is consuming products, services or industry and your business is research and development,…
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Marketing mix basically being rolled our by 4 elements, of being called 4P in abbreviation: Product, price, promotion and place. In consideration of the market, people can choose one or…
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The marketing strategy is the tactics that the company does to archive marketing target. Literally, the marketing strategy can resolve basically: What is the market where the company will compete…
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What is market segment Nowadays, companies explore that they can not attract all the buyers on the market or at least, they can not attract the buyers to buy product…
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Why I need to make market research? It is also the answer that you usually meet when you ask a top manager of a successful company in Vietnam in terms…
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Enterprise target and Marketing target Business target A company will be formed in a specific time with proper sources (personnel and physical materials) to reach a formed purpose. Such purpose…
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Standard process to carry out a marketing program from A to Z. It may refer to applicable irrespective of industry or market Targeting The very first matter is to clearly…