Customer value proposal

Customer value proposal is the basis of all marketing strategy. Provide that your market is consuming products, services or industry and your business is research and development, producing, retailing or supplying services… if your aim is to create the value for customer through products, services or solutions, your should start by building CVP. Showing CVP presents the knowledge of the marketer to their customers (need, demand, psychology, behavior, reaction to different marketing method)

CVP in brief is:

  • The definition of value brought to the customers
  • The explanation of value that the customers are looking forIs the exchanging that the customers should decide between the brought benefits and expenses spent
  • Is the bridge of brand and branding strategy
  • Is the model forming business activities

Three requirements for CVP

  • Specific
  • Different
  • Protectable

CVP strategy

  • Value identification
  • Row
  • Column
  • Replacement
  • Combine
  • Reversing
  • Eliminating
  • Increase
  • Reorder

Value Evidence

In order to convince the customers, the value made should be proved.